Category Archives: Brand

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Practical Branding for Small Business by Tammy S Durden

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Branding Misconceptions Part IV in Branding Series

Misconceptions In Branding Welcome Back to our Series on Branding. We have already discussed: ‘Why is Branding Important?’ – Part I, ‘Brand Development’ – Part II, and ‘Components & Strategy’ – Part III.  Now we only have 2 more to go to finish up this Series: (1) Misconceptions in Branding and  (2) How to Make Your


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Brand Development

  BRANDING SERIES:  Part II  How Can Small Business Develop Their Brand? By Tammy S. Durden Brand Development often begins before we even create a logo, pick colors or think of a tag line.  When we dream of that business, often the ‘why’ we want to go into business is answered.  Whether we are creating a


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