Category Archives: Branding

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Practical Branding for Small Business by Tammy S Durden

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Branding Misconceptions Part IV in Branding Series

Misconceptions In Branding Welcome Back to our Series on Branding. We have already discussed: ‘Why is Branding Important?’ – Part I, ‘Brand Development’ – Part II, and ‘Components & Strategy’ – Part III.  Now we only have 2 more to go to finish up this Series: (1) Misconceptions in Branding and  (2) How to Make Your


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Brand Development

  BRANDING SERIES:  Part II  How Can Small Business Develop Their Brand? By Tammy S. Durden Brand Development often begins before we even create a logo, pick colors or think of a tag line.  When we dream of that business, often the ‘why’ we want to go into business is answered.  Whether we are creating a


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Why Is Company Branding Important?

TAMMY’S BLOG:  BRANDING SERIES, Part 1 Why is Company Branding Important? A major factor for new businesses especially, but is important for all businesses is, Branding.  People are serious about their brand, yet, sadly many do not have enough knowledge to get it right.  Entrepreneurs often think that marketing goes hand in hand with it,


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